Good to Great
Why Some Companies Make the Leap…and Others Don’t
by Jim Collins In what Collins calls a prequel to the bestseller Built to Last he wrote with Jerry Porras, “Good to Great” explores how good or even mediocre companies can be turned into ones that achieve long-term superior performance. To find the keys to greatness, Collins and his team identified 11 companies that made the leap from Good To Great and discovered the characteristics of greatness—why some companies make the leap and their industry counterparts don’t. Collins introduces concepts such as
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