Guiding Growth
How Vision Keeps Companies on Course
by Mark Lipton “Guiding Growth” argues that vision matters more than strategy in achieving sustained success. Yet few executives understand what vision is and the role it plays in guiding forces for day-to-day behavior and overall company direction. Organizational expert Mark Lipton believes that vision has more importance than leaders think and that it is an essential factor in building scalable organizations that achieve long-term success. Based on extensive research and real-world consulting work with executives implementing the scaling process, “Guiding Growth”
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