Suggested Reading
Browse by Subject
-
The Rule of Three
Surviving and Thriving in Competitive Markets
by Jagdish Sheth and Rajendra Sisofia
"The Rule of Three" describes the evolution of markets as two complementary sectors – generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia argue that most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, "The Rule of Three" offers suggested strategies for the "Big 3" market leaders, as well as for mid-sized companies that want to achieve market leadership, and for specialists striving to flourish in the shadow of industry giants. The authors also explain how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. "The Rule of Three" provides insights into market dynamics that have strategic implications for businesses large and small alike.
-
Guiding Growth
How Vision Keeps Companies on Course
by Mark Lipton
“Guiding Growth” argues that vision matters more than strategy in achieving sustained success. Yet few executives understand what vision is and the role it plays in guiding forces for day-to-day behavior and overall company direction. Organizational expert Mark Lipton believes that vision has more importance than leaders think and that it is an essential factor in building scalable organizations that achieve long-term success. Based on extensive research and real-world consulting work with executives implementing the scaling process, "Guiding Growth" provides fresh examples of established and new firms that have developed powerful growth visions. Moving beyond empty 'mission statements', Lipton outlines a step-by-step process for establishing an actionable vision, presenting it to the company, and embedding it into the organizational fabric.
-
Competitive Strategy
Techniques for Analyzing Industries and Competitors
by Michael Porter
Michael Porter's “Competitive Strategy” should be a starting point for managers wanting to maximize profitability within a competitive marketplace. The “five forces” model of corporate competition presented in “Competitive Strategy” provides an intuitive and thorough way to analyze the attractiveness of any existing industry.
With step-by-step tools to help managers select new industries to enter, forecast how industries evolve, and recognize "market signals" from competitors, Porter breaks down the three generic competitive factors — cost, differentiation and focus — that are vital for helping managers conduct industry and competitor analysis. “Competitive Strategy” has transformed the theory, practice, and teaching of business strategy throughout the world. It’s considered a business classic because of its focus on simple and universally applicable basics.
-
Getting Naked
A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
by Patrick Lencioni
Written in the same dynamic style as his previous bestsellers in “Getting Naked,” Lencioni illustrates the principles of inspiring client loyalty through a business fable. He challenges service providers to be completely transparent and vulnerable and presents concrete steps for doing so in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. “Getting Naked” provides powerful, actionable tools to help readers gain a real, lasting competitive advantage.
