Suggested Reading

by Jim Collins and William Lazier

In “Beyond Entrepreneurship,” Collins and Lazier aim to help entrepreneurs make the shift from starting a successful business to building a great company by focusing on leadership style, vision, strategy, innovation, and tactical excellence. Collins and Lazier argue that great companies meet four criteria: sustain high performance, play a significant leadership role in shaping their industries, are admired and respected, and remain successful for generations. This is a practical handbook for turning an existing small to mid-sized enterprise into an enduring great company.