Suggested Reading

by Michael Porter

Michael Porter’s “Competitive Strategy” should be a starting point for managers wanting to maximize profitability within a competitive marketplace. The “five forces” model of corporate competition presented in “Competitive Strategy” provides an intuitive and thorough way to analyze the attractiveness of any existing industry.
With step-by-step tools to help managers select new industries to enter, forecast how industries evolve, and recognize “market signals” from competitors, Porter breaks down the three generic competitive factors — cost, differentiation and focus — that are vital for helping managers conduct industry and competitor analysis. “Competitive Strategy” has transformed the theory, practice, and teaching of business strategy throughout the world. It’s considered a business classic because of its focus on simple and universally applicable basics.