Suggested Reading
Getting Naked
by Patrick Lencioni
Written in the same dynamic style as his previous bestsellers in “Getting Naked,” Lencioni illustrates the principles of inspiring client loyalty through a business fable. He challenges service providers to be completely transparent and vulnerable and presents concrete steps for doing so in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. “Getting Naked” provides powerful, actionable tools to help readers gain a real, lasting competitive advantage.