Suggested Reading
Moneyball
by Michael Lewis
Most businesses measure the wrong things. Traditional financial statements tell something about where the business has been but they don’t reveal very much about the “why” or give much of an idea about where the business is going. Using his masterful storytelling skills, Lewis tells a captivating story of how one baseball team used data to become one of the most successful teams of its era, despite having the lowest payroll. “Moneyball” delivers an urgent business lesson about moving beyond the way things have always been done and challenging the conventions of your profession, your industry, and your own way of thinking—to find new ways to succeed. “Moneyball” is a good sports book, but an outstanding business book.