Suggested Reading

by Howard Schultz and Dori Jones Yang

Howard Schultz, chairman and CEO of Starbucks, and writer-researcher Yang trace the growth and development of Starbucks from a single store in Seattle, which in 1973 sold only dark-roasted coffee beans, to the international business success it has become today. Schultz’s initial goals were to introduce Americans to really great coffee, provide people with a “third place” to gather, and treat his employees with dignity. The extent to which he succeeded and the obstacles encountered along the way are the subjects he tackles in “Pour Your Heart Into It.” Schultz illustrates the principles that have shaped the Starbucks phenomenon, driven its remarkable growth, and led the company to market dominance. The insights contained in “Pour Your Heart Into It” are applicable for any entrepreneur, manager, or marketer.