Suggested Reading

by Rita McGrath and Ian MacMillan

“The Entrepreneurial Mindset” is a blueprint for building entrepreneurial organizations. Rita Gunther McGrath and Ian MacMillan have written both a guide to energizing the organization to find tomorrow’s opportunities and a set of entrepreneurial principles, which can be used to transform your market. Using lessons drawn from leading entrepreneurs and entrepreneurial companies, “The Entrepreneurial Mindset” presents a set of practices for capitalizing on uncertainty and rapid change. This book provides simple but powerful ways to stop acting by the old rules and start thinking as an entrepreneur. “The Entrepreneurial Mindset” is about succeeding in an unpredictable world. It will help everyone from entrepreneurs to managers of large corporations develop insights to build entrepreneurial organizations.