Suggested Reading

by Clayton Christensen

Innovation expert Clayton Christensen says outstanding companies can do everything right and still lose their market leadership—or worse, disappear altogether. Focusing on “disruptive technology,” Christensen shows why most companies miss out on new waves of innovation. In all types of businesses, successful companies with established products will get pushed aside unless managers know when to let go of traditional business practices. Using the lessons of successes and failures from leading companies, “The Innovator’s Dilemma” presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Christensen explains: When it is right not to listen to customers; when to invest in developing lower-performance products that promise lower margins and; when to pursue small markets at the expense of seemingly larger and more lucrative ones. “The Innovator’s Dilemma” will help managers see the changes that may be coming their way and will show them how to respond in order to succeed.